38% More Leads at 35% Lower Cost
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How I transformed paid search performance for a multi-city workspace brand through data-driven optimization and full-funnel visibility.
Client Overview
A national workspace provider offering private offices, coworking suites, and event venues across major U.S. cities. The brand sought to grow inbound demand for flexible office leases while controlling acquisition costs.
The Challenge
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Overreliance on brand search terms limited reach.
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High CPL and inconsistent results across regions.
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No CRM integration to track real ROI.
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Long, complex lead-to-close cycle typical of real estate leasing
The Approach
Building scalable, data-driven growth.
CRM Integration: While HubSpot was in place, key lifecycle events like leads, opportunities, and closed deals weren’t being tracked or synced with Google Ads — leaving valuable insights untapped.
Regional Campaigns: Segmented by city (NYC, DC, SF) for tailored budgets and insight.
Performance Max Expansion: Captured incremental conversions across Google properties.
Value-Based Bidding: Focused optimization on high-quality leads.
Iterative Testing: Monthly refinements to ad copy, keywords, and extensions.
The results
“By aligning campaign structure with market intent and integrating CRM data, we achieved sustainable growth and efficiency — a replicable model for long-cycle, high-value industries.””
✅ +38% conversions ✅ –35% CPL ✅ –42% total spend
Want results like this?
Let’s uncover how data-driven optimization can reduce your CPL and scale qualified leads.